The brief was minimal: the referral program wasn't performing and something needed to change. Not just to redesign the visuals, but to rebuild the experience in a way that was intuitive to use and polished to reflect the IQOS brand. There wasn't much existing documentation to work from, so that kind of open brief is both a challenge and an opportunity. It meant spending time understanding the existing experience before making any design decisions. My role covered the full design scope: research, wireframing, UI design and handoff to dev team.